Books

notable Brands

  • Amazon Publishing (publishes and translates books)

  • Audible (sells and produces audio books)

  • Goodreads (site for book recommendations)

  • AbeBooks (sells books, art and collectibles)

  • Kindle (e-reader device)

Also part of
Devices Entertainment Publishing Shopping

Cloud

notable Brands

  • Amazon Web Services (sells data storage and computing power)

  • AWS GovCloud (part of AWS compliant with federal security requirements)

  • Amazon Sumerian (platform on AWS to create 3D, VR, AR apps)

  • Amazon Drive (online storage for files, photos, videos)

  • Safaba Translation Systems (machine-learning translation technology)

  • Mechanical Turk (marketplace to hire humans for tasks that computers haven't learned yet)

Also part of
AI Security Smart Home

Delivery Process

notable Brands

  • Fulfillment by Amazon (sells package storage and delivery)

  • Amazon Flex (Uber-style contract delivery drivers)

  • Amazon Locker (self-service pickup locations)

  • Amazon Key (smart locks for deliveries inside homes)

  • Amazon Resturants (food delivery service)

  • Kiva Systems (AI-powered warehouse robots)

Also part of
AI Shopping Smart Home

Entertainment

notable Brands

  • Amazon Prime Video (platform to stream TV shows and movies)

  • Amazon Studios (makes TV shows and movies such as Manchester by the Sea)

  • Amazon Music (platform to stream or buy music)

  • IMDb (information about films and TV shows)

  • Twitch (social platform to stream or watch live video)

  • Amazon Game Studios (develop video games)

Also part of
Advertising Books Cloud Publishing Shopping

Payments

notable Brands

  • Amazon Pay (lets shoppers pay through Amazon on other sites)

  • Amazon Prime Rewards Visa (a Chase credit card for Prime members)

  • Amazon.com Store Card (a Synchrony Bank credit card for financing)

Also part of
Cloud Shopping

Physical Stores

notable Brands

  • Whole Foods Market + 365 brand (upscale grocery chain acquired in 2017)

  • Amazon Books (sell books and Amazon devices)

  • Amazon Go (cashierless "grab and go" stores)

  • Amazon 4 Star (sell top-rated products)

  • Amazon Pop-Up (sell Amazon devices in malls, Whole Foods, Kohl's)

Also part of
Advertising AI Delivery Process Shopping

Smart Home / Devices

notable Brands

  • Amazon Alexa (AI-powered virtual assistant)

  • Amazon Echo (Alexa-enabled smart speaker)

  • Amazon Fire TV, Fire TV Stick (stream Internet content to TV)

  • Ring (Wi-Fi-connected doorbells and security cameras)

  • The Fire Tablet (tablet computer)

  • Amazon Dash Button (Wi-Fi-connected button to reorder items)

Also part of
AI Smart Home Devices Hardware Services Shopping

Shopping

notable Brands

  • Amazon Prime, Prime Now (subscription service with fast delivery)

  • Zappos (sells shoes and clothes)

  • Amazon Prime Pantry (sells food and household basics to Prime members)

  • Amazon Fresh (delivers groceries to Prime members)

  • Amazon Home Services (home cleaning, handyman and other professionals)

  • Amazon Handmade (market for handcrafted products)

  • PillPack (online pharmacy that delivers medications)

  • Shopbop (sells clothes and accessories)

  • Souq (Arabic-language marketplace acquired in 2017)

Also part of
Advertising AI Delivery Process Smart Home

Notes

The categories are listed in alphabetical order.
The brands are a nonexhaustive selection of both Amazon’s own and acquired businesses.
Amazon is one of NPR’s financial supporters.

Source: Corporate websites, press releases, news reports

Credit: Ayesha Abid, Alina Selyukh, Alice Goldfarb/NPR